Our Story
104 DGTL was born out of a passion for precision, grit, and delivering real results without the agency overhead. Founded by Eli Ruben—a seasoned digital marketer with 8+ years of experience in Meta, Google, and YouTube ads—104 DGTL brings a blend of industry expertise, hands-on creativity, and a unique DIY spirit. With experience across many different industries, we know what it takes to capture attention, drive engagement, and generate sales. Clients get all the power of an agency without the layers, fluff, or inflated costs.
Founder Background
After working both agency and in-house marketing jobs, Eli Ruben decided to step out and take a pass at running his own agency without the overhead and fluff that many agencies seem to get caught up in.
Eli specializes in digital marketing, with extensive experience in paid advertising & campaign planning, as well as influencer management/marketing, partnerships, email, and so much more.
Outside of work, you can find Eli on YouTube on the channel IgnitionTube. Over the past 10 years, he has built this channel to 75k+ subscribers focusing on automotive content and collaborating with various brands.
This unique background of paid and organic brand building and marketing allows Eli a unique, well rounded perspective on how different channels can work together to impact overall brand performance.